№ 01 Ágnes Gróf
(04) Services Folio · MMXXVI 06 areas

Subjects that are still exciting after
20 years of practice.

® i.

Brand Identity

Logo, visual system, guidelines and brand book. A consistent visual language so the brand says the same thing everywhere.

  • — Naming & positioning
  • — Logo & symbol system
  • — Brand book
✻ ii.

Art Direction

Creating the visual concept and mood, leading the creative team, scheduling the process and presenting the finished designs to the client.

  • — Concept & moodboard
  • — Photoshoot direction
  • — Campaign execution
iii.

Editorial Design

The balance of typography, layout and white space — a unified visual rhythm that guides the reader from the cover to the very last page.

  • — Magazine layout
  • — Book design
  • — Long-read design
⌘ iv.

Web & UX

Designing websites, portfolios and publishing interfaces — from the user experience through the prototype to a finished, working frontend.

  • — Wireframe & prototype
  • — Frontend (HTML/CSS)
  • — CMS integration
& v.

Typography & Lettering

Custom typeface, logotype, hand drawing. Character lives in the smallest forms.

  • — Custom typeface
  • — Logotype
  • — Lettering compositions
⊕ vi.

Print Production

Catalogue, poster, publication. From choosing the paper to standing beside the press.

  • — Paper & technique
  • — Print supervision
  • — Special finishes

— Process

Process

01

Understanding

Conversation, research, context. Before I draw a single line, I write at least two pages.

02

Concept

Directions, mood, positioning. Two or three distinct routes — we discuss them.

03

Execution

Fine-tuning the chosen direction. Every asset, every application.

04

Handover

Files, brand book, supporting documentation. So the client can work without me, too.

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