№ 01 Ágnes Gróf
(02) About Folio · MMXXVI 05 min read

I draw, paint, create —
I design, I read,
I dwell on the smallest things for a long while.

I believe good design is never an end in itself, but a strategic tool. It truly works when it tells a story, creates a system and carries business value.

01 / Background

Background

The aim is to draw on trends yet still create something lasting — from the balance of content and form.

I started out with a financial and business background, as a graphic account — today I work across graphic design, branding, publication design and UX/UI projects.

I have worked with multinational companies and media publishers — from concept to execution. What matters to me is thoughtful visual system-building, the alignment of content and form, and the translation of business goals into a creative language.

02 / Approach

Approach

  1. i.

    Thoughtful visual systems.

    Good design is not decoration but a system: consistent logic, typography and rhythm — considered down to the smallest detail.

  2. ii.

    Content and form in harmony.

    Form works only when it understands the content — it doesn't layer visuals on top, it elevates the message.

  3. iii.

    Business goals in a creative language.

    The strategic and commercial perspective is no enemy of visual thinking — with the right fit, it is precisely what gives it real weight.

  4. iv.

    Story, system, value.

    Design truly works when it tells a story, creates a system and carries business value — all three at once.

03 / Experience

Curriculum

  • 2018 — now

    freelance designer

    Creative director · graphic designer · Válasz Online, Richter Gedeon (120th-anniversary prestige book), Pesti Hírlap, Menedzser Praxis Kft.

  • 2004 — 2018

    Heti Válasz Publishing

    Art director · design of the publisher's entire identity and publications · Magyar Konyha · instructor at the publisher's school of journalism

  • 1998 — 2004

    Brandscope Kft.

    Art director / graphic designer · IBM, Porsche Hungária, MOL, RTL, GUSTO magazine

  • 1995 — 1998

    Almajam Kft.

    Account manager · graphic designer · early career

04 / Education

Education

  • 2004

    Kodolányi János University

    Business Communication studies

  • 1998

    ICM European Business Polytechnic

    Diploma in International Business Studies · international business communication, management theory, management information systems, marketing

05 / Competencies

Competencies

Art direction

Visual concept development

Brand & identity

Identity design, brand-building

UX / UI

Digital product and interface design

Print & digital

Integrated, cross-channel design

Marketing communication

Strategic, business-minded

Project management

Client and project leadership

Let's work together — perhaps as soon as tomorrow.

Get in touch →